Meet Cidney Moorer: The Self-Made Visionary Behind Herbal Ciddy
In May 2019, Cidney embarked on a transformative journey, turning her passion into a thriving venture. In just under 4 years, she not only achieved over a million dollars in total sales but also became a self-taught entrepreneur who poured love and care into formulating each product.
Has been Featured in
The Creative Force
Ciddy isn't just a skincare entrepreneur; she's a creative force. She's been involved in every aspect of Herbal Ciddy, from crafting our skincare products to designing labels, creating graphics, and even capturing the essence of her products in professional photos. Her creative prowess knows no bounds.
About Cidney Moorer
Entrepreneur, Skin Care Specialist & Content Creator
Cidney is the embodiment of grit and determination, an entrepreneur who lives and breathes her dreams. With relentless dedication, she pushes boundaries, even in the face of adversity.
Her mission? To empower passionate skincare professionals like you to not just create profitable skincare lines but also to fill the void she experienced in her youth — crafting products specifically designed for people with black sensitive skin.
With over a decade of experience, Cidney has mentored many skincare experts and brand founders, helping them formulate, market, sell, and scale high-quality, all-natural skincare products.
Cidney's journey began with a personal struggle - like many of us face - dealing with sensitive, dry, pigmented skin and the frustration of ineffective skincare products. She knew there had to be a better way.
The Frustration of Finding Solutions
In the pursuit of healing her own skin, Cidney faced the frustration of endless products that promised the world but delivered disappointment. The shelves were filled with chemical-infused formulations that did more harm than good.
The Passionate Begining
The Struggles of having
a Sensitive Skin
Cidney's journey mirrors the struggles many face when searching for the perfect skincare product.
Just like anyone who starts to search when there's not a single skincare product that works for them, Cidney had the same beginning. She was on the same path, with the same dilemma of having dry skin and not finding a suitable product. So, her journey of tons of research began.
The Birth of Herbal Ciddy
Driven by her own struggles and fueled by the desire to help other woman like her, Cidney took matters into her own hands.
The decision to create Herbal Ciddy emerged as a commitment to fill the void she experienced in her youth — crafting products specifically designed for people with black sensitive skin.
Out of this frustration, Herbal Ciddy emerged. A vision to create a haven for those seeking gentle, natural solutions.
“With a commitment to inclusivity and a passion for empowering black beauty, Herbal Ciddy was born.”
More than just a skincare line, it's a movement—a celebration of the exquisite beauty that black skin possesses. Every product is meticulously crafted to embrace melanin's richness and provide the gentle care sensitive skin craves.
The Herbal Ciddy Vision
My journey led to the birth of Herbal Ciddy,
a brand where skincare meets nature.
My goal for Herbal Ciddy is to be the brand that embraces every skin conditions
After years of dedicated research, formulating, and conceptualization, my aim to have a healthier lifestyle led me to producing skincare products that contain only herbs and natural ingredients.
From being a military chef to building a 6-figure business
While Cidney's journey had its ups and downs, she always believed in herself.
One pivotal moment was when she left her 9 to 5 post office job to work for herself.
Saying yes to herself has been the most fruitful deal she ever made. She knew she could do more, and her unwavering faith has brought her this far.
She’s a self-made and self-taught entrepreneur who grinds every day to make her dreams come true.
With a decade of experience in the culinary industry and working as a chef in the military, she was able to come up with effective and organic skincare products. She even went through her own trial-and-error process.
Her dedication to self-belief and her vision has blossomed into a brand that transforms skin and empowers individuals to be their best selves.
UPCOMING EVENTS
Cidney Talks
Beauty. Wellness. Business Tips. Personal Development
Cidney Moorer Has been Featured in
SELF LOVE SUMMIT OHIO
INVEST FEST 2023
TASTE MAKERS UNITED
UPCOMING EVENTS
ART SHOWS - NETWORKING - BUSINESS SUMMITS - STORE POP UPS
Training & Workshops
Upgrade your product formulation skills to the next level
This class will teach you how to create the perfect all natural whipped body scrub, made up of oils, butters, herbs and sugar. This class will only discuss the topic of body scrubs and lips scrubs. What set our scrubs apart from the rest is that the oils remain evenly throughout the product even if it melts.
Learn how to effectively reach your target audience, craft captivating social media campaigns, and create a strong bond with your customers that will set you apart from the competition. Don't let a lack of marketing knowledge hold you back any longer.
The CEO of Herbal Ciddy will be teaching you how to make the perfect body butter made with all natural ingredients. This hour long class will teach you the basic way to make butters within 10 minutes. Super easy class ages as young as 10 could follow along. This class is packed with information, efficiency and tips.
A community that celebrates the beauty and the strength in embracing one's unique skin care journey. Join us on social media, share your stories, and become part of a movement that's redefining beauty standards.
Join the Herbal Ciddy Community